Objective: Communicate the Product Design team's effectiveness, secure strategic influence and funding, and build a culture of excitement and collaboration.

Solution: A comprehensive year-end video showcasing our team's achievements and impact.

Result: The video was a resounding success, eliciting overwhelmingly positive responses during All Hands and Roadmap presentations. By demonstrating the value we bring, we were able to increase stakeholder understanding of design's value, gain a 20% increase in design team involvement in strategic planning, enhance team morale, and gain funding to add 11 more Designers to the team. This video demonstrates how visual storytelling can be a powerful tool for advocacy – leading to increased recognition, influence, and a stronger voice for design within an organization.