Industry
Cycling
Client
Specialized
Expertise
e-Commerce
Branding
Product Design
Interaction Design
UX
UI
Specialized
Overview
Specialized Bicycles is a leading global brand offering innovative, high-performance bikes and gear for all cycling disciplines, from road and mountain to electric and urban. They're known for advanced technology and rider-focused design.
Opportunity
Blend digital and in-store experiences, enabling riders to browse and purchase online while connecting with local dealers. This strategy focuses on inspiring cycling through innovation, community, and a seamless shopping journey.
Solution
Specialized's digital experience uses stunning visuals and interactive tools (360° views, sliders, hotspots) to inspire and inform riders. The app and website offer detailed product information, comparisons, and a Product Finder to guide users to the perfect bike and dealer for purchase.
