Industry
Media
Client
Interpublic Group
Expertise
Accessibility
Design Systems
Scaleable Design
Data Visualization
Interaction Design
Data Visualization Design System
Overview
This award-winning data visualization system supports 45 user types across 22,000+ users of Interpublic Group’s PaaS and SaaS offerings. Scalability, accessibility, and customization are the core tenants of this Data Visualization System.
Research
42 personas were identified through extensive user research.
We used A/B testing to evaluate effectiveness of different design options and how they impact key tasks and goal completion rates. By identifying how variants compare against each other, we were able to pinpoint which pathways support users’ utilization of selected decision-making features.
We validate our designs with users at regular intervals, to have a strong pipeline of valuable enhancements that evolve with our users, products and future outlook.
Accessibility Extension
The Global Accessibility Extension allows users to customize their experience - from standard customizations like contrast and font size, to original innovations like a focus module, selecting between extensive color options, and patterns and shading options..
Some of they key features this tool allows users to adjust are:
Enlarge content
Use highlight cursors
Adjust font size
Correct color contrast
Opt to use patterns as shading, which has been recommended to improve readability when distinguishing various groups of data
Turn on all labels for a given report
Repeat data in a table view, which allows users on a screen reader or who have difficulty distinguishing colors a way to navigate through the data without missing any information.
Awards
Indigo Design Award
Gold, 2023
Digital Design of the Year
Indigo Design Award
Gold, 2023
UX, Interface, & Navigation
Indigo Design Award
Gold, 2023
Digital Design for Graphic Design
Indigo Design Award
Gold, 2023
Digital Tools & Utilities
Indigo Design Award
Silver, 2023
Interaction Design for Graphic Design
Indigo Design Award
Silver, 2023
Interactive Design