Industry

Media

Client

Interpublic Group

Expertise

Accessibility
Design Systems
Scaleable Design
Data Visualization
Interaction Design

Data Visualization Design System

Overview

This award-winning data visualization system supports 45 user types across 22,000+ users of Interpublic Group’s PaaS and SaaS offerings. Scalability, accessibility, and customization are the core tenants of this Data Visualization System.

Research

42 personas were identified through extensive user research.

We used A/B testing to evaluate effectiveness of different design options and how they impact key tasks and goal completion rates. By identifying how variants compare against each other, we were able to pinpoint which pathways support users’ utilization of selected decision-making features.

We validate our designs with users at regular intervals, to have a strong pipeline of valuable enhancements that evolve with our users, products and future outlook.

Accessibility Extension

The Global Accessibility Extension allows users to customize their experience - from standard customizations like contrast and font size, to original innovations like a focus module, selecting between extensive color options, and patterns and shading options..

Some of they key features this tool allows users to adjust are:

  • Enlarge content

  • Use highlight cursors

  • Adjust font size

  • Correct color contrast

  • Opt to use patterns as shading, which has been recommended to improve readability when distinguishing various groups of data

  • Turn on all labels for a given report

  • Repeat data in a table view, which allows users on a screen reader or who have difficulty distinguishing colors a way to navigate through the data without missing any information.

Awards

Indigo Design Award
Gold, 2023
Digital Design of the Year

Indigo Design Award
Gold, 2023
UX, Interface, & Navigation

Indigo Design Award
Gold, 2023
Digital Design for Graphic Design

Indigo Design Award
Gold, 2023
Digital Tools & Utilities

Indigo Design Award
Silver, 2023
Interaction Design for Graphic Design

Indigo Design Award
Silver, 2023
Interactive Design