Industry
Healthcare
Client
Merk
Expertise
UX
UI
Research
AI
Nexplanon Site
Overview
Opportunity
Modernize Nexplanon's website to better engage women aged 18-34 seeking birth control options.
Solution
Women-led design: A team of women created the site, ensuring authentic representation and user experience.
Mobile-first approach: Optimized for on-the-go accessibility.
Inclusive illustrations: Replaced photos with relatable, data-driven illustrations.
Data-driven UX: Focused on usability through targeted testing and research.
Results
A contemporary, user-friendly digital platform tailored to empower women with accessible information about Nexplanon.
%65 improvement in load time: Avg. Page Load Time was reduced from 18.2s to 6.5s, in desktop and 12.7s to 6.5s in mobile, decreasing likelihood of users dropping off before engaging with content.
%73 increase in mobile users.
%91 increase in desktop users.
