Specialized site & app
Specialized's core mission is centered around enhancing the cycling experience by designing and manufacturing innovative, high-quality bicycles and gear for riders of all levels. Specialized’s significant investment in the design and engineering of their bicycles sets them apart from other brands. This same attention to design is carried out in the site and app.
Product
Website & App
Client
Specialized
Business Model
B2C
Specialized site & app
Specialized's core mission is centered around enhancing the cycling experience by designing and manufacturing innovative, high-quality bicycles and gear for riders of all levels. Specialized’s significant investment in the design and engineering of their bicycles sets them apart from other brands. This same attention to design is carried out in the site and app.
Product
Website & App
Client
Specialized
Business Model
B2C
Specialized site & app
Specialized's core mission is centered around enhancing the cycling experience by designing and manufacturing innovative, high-quality bicycles and gear for riders of all levels. Specialized’s significant investment in the design and engineering of their bicycles sets them apart from other brands. This same attention to design is carried out in the site and app.
Product
Website & App
Client
Specialized
Business Model
B2C
Specialized site & app
Specialized's core mission is centered around enhancing the cycling experience by designing and manufacturing innovative, high-quality bicycles and gear for riders of all levels. Specialized’s significant investment in the design and engineering of their bicycles sets them apart from other brands. This same attention to design is carried out in the site and app.
Product
Website & App
Client
Specialized
Business Model
B2C
Specialized site & app
Specialized's core mission is centered around enhancing the cycling experience by designing and manufacturing innovative, high-quality bicycles and gear for riders of all levels. Specialized’s significant investment in the design and engineering of their bicycles sets them apart from other brands. This same attention to design is carried out in the site and app.
Product
Website & App
Client
Specialized
Business Model
B2C
Specialized site & app
I’m a Product Design leader specializing in sustainable scalability of teams, design systems, & products.
Product
Website & App
Client
Specialized
Business Model
B2C
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
Brief
Create a digital experience for riders and dealers. Riders should be able to browse and shop digitally, and continue the experience in person at Specialized dealers.
Specialized’s primary goal is to inspire and empower individuals to embrace the cycling lifestyle, promoting health, sustainability, and a sense of community. Through their relentless pursuit of innovation and commitment to excellence, Specialized strives to redefine the boundaries of cycling performance and foster a global passion for the sport.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
App
The experience engages users with high quality, adrenaline-fueling photography to inspire the user.
The app is meant to be used on the go, helping users identify what type of rider they are and what type of bicycle they need – then drive them to dealer for a test ride and purchase.
Interactive shopping
The app brings excitement to the e-commerce experience through intuitive interactions that showcase all of the many elegant details of the bikes and gear.
360º carousels encourage the user to cycle through all products.
Sliders let the user compare different styles in the same frame.
Hot spots show additional content on the design and engineering of the products.
Interactive shopping
The app brings excitement to the e-commerce experience through intuitive interactions that showcase all of the many elegant details of the bikes and gear.
360º carousels encourage the user to cycle through all products.
Sliders let the user compare different styles in the same frame.
Hot spots show additional content on the design and engineering of the products.
Interactive shopping
The app brings excitement to the e-commerce experience through intuitive interactions that showcase all of the many elegant details of the bikes and gear.
360º carousels encourage the user to cycle through all products.
Sliders let the user compare different styles in the same frame.
Hot spots show additional content on the design and engineering of the products.
Interactive shopping
The app brings excitement to the e-commerce experience through intuitive interactions that showcase all of the many elegant details of the bikes and gear.
360º carousels encourage the user to cycle through all products.
Sliders let the user compare different styles in the same frame.
Hot spots show additional content on the design and engineering of the products.
Interactive shopping
The app brings excitement to the e-commerce experience through intuitive interactions that showcase all of the many elegant details of the bikes and gear.
360º carousels encourage the user to cycle through all products.
Sliders let the user compare different styles in the same frame.
Hot spots show additional content on the design and engineering of the products.
Website
The website provides an extensive breadth of content for the user to shop, discover new products, and engage in the cycling community.
Product pages utilize tabs to allow the user to cycle through product options, community spotlights, and technology & design details.
Website
The website provides an extensive breadth of content for the user to shop, discover new products, and engage in the cycling community.
Product pages utilize tabs to allow the user to cycle through product options, community spotlights, and technology & design details.
Website
The website provides an extensive breadth of content for the user to shop, discover new products, and engage in the cycling community.
Product pages utilize tabs to allow the user to cycle through product options, community spotlights, and technology & design details.
Website
The website provides an extensive breadth of content for the user to shop, discover new products, and engage in the cycling community.
Product pages utilize tabs to allow the user to cycle through product options, community spotlights, and technology & design details.
Website
The website provides an extensive breadth of content for the user to shop, discover new products, and engage in the cycling community.
Product pages utilize tabs to allow the user to cycle through product options, community spotlights, and technology & design details.
Product Comparison
Comparisons with different options in a product as well as product-to-product are visually driven with large images, reviews, and thoroughly detailed tables with all product information.
Product Comparison
Comparisons with different options in a product as well as product-to-product are visually driven with large images, reviews, and thoroughly detailed tables with all product information.
Product Comparison
Comparisons with different options in a product as well as product-to-product are visually driven with large images, reviews, and thoroughly detailed tables with all product information.
Product Comparison
Comparisons with different options in a product as well as product-to-product are visually driven with large images, reviews, and thoroughly detailed tables with all product information.
Product Comparison
Comparisons with different options in a product as well as product-to-product are visually driven with large images, reviews, and thoroughly detailed tables with all product information.
Showcasing Innovation
Category pages showcase the design, technology, and engineering that goes into every product. From showing technical specifications to the production process, the user is left with an in-depth understanding of just how special their Specialized products are.
Showcasing Innovation
Category pages showcase the design, technology, and engineering that goes into every product. From showing technical specifications to the production process, the user is left with an in-depth understanding of just how special their Specialized products are.
Showcasing Innovation
Category pages showcase the design, technology, and engineering that goes into every product. From showing technical specifications to the production process, the user is left with an in-depth understanding of just how special their Specialized products are.
Showcasing Innovation
Category pages showcase the design, technology, and engineering that goes into every product. From showing technical specifications to the production process, the user is left with an in-depth understanding of just how special their Specialized products are.
Showcasing Innovation
Category pages showcase the design, technology, and engineering that goes into every product. From showing technical specifications to the production process, the user is left with an in-depth understanding of just how special their Specialized products are.
Product Finder
The Product Finder helps the user identify what type of bicycle and gear they need based on their riding preferences, style, and personal motivations.
Product Finder
The Product Finder helps the user identify what type of bicycle and gear they need based on their riding preferences, style, and personal motivations.
Product Finder
The Product Finder helps the user identify what type of bicycle and gear they need based on their riding preferences, style, and personal motivations.
Product Finder
The Product Finder helps the user identify what type of bicycle and gear they need based on their riding preferences, style, and personal motivations.
Product Finder
The Product Finder helps the user identify what type of bicycle and gear they need based on their riding preferences, style, and personal motivations.
