SaaS logo system
This logo system is created to support 40 products and 50 white labels at present, with the potential to scale infinitely. The MVP supported 880 logos.
Product
SaaS Design System
Client
Interpublic Group
Business Model
PaaS & SaaS
SaaS logo system
This logo system is created to support 40 products and 50 white labels at present, with the potential to scale infinitely. The MVP supported 880 logos.
Product
SaaS Design System
Client
Interpublic Group
Business Model
PaaS & SaaS
SaaS logo system
I’m a Product Design leader specializing in sustainable scalability of teams, design systems, & products.
Product
SaaS Design System
Client
Interpublic Group
Business Model
PaaS & SaaS
SaaS logo system
This logo system is created to support 40 products and 50 white labels at present, with the potential to scale infinitely. The MVP supported 880 logos.
Product
SaaS Design System
Client
Interpublic Group
Business Model
PaaS & SaaS
SaaS logo system
This logo system is created to support 40 products and 50 white labels at present, with the potential to scale infinitely. The MVP supported 880 logos.
Product
SaaS Design System
Client
Interpublic Group
Business Model
PaaS & SaaS
Brief
Create a logo system for Interpublic Group’s (IPG) proprietary product suite of 40 applications, the Marketing Intelligence Engine (MIE). The logos should work with the parent holding Company, IPG, as well as its many sub-companies, brands, and clients. It should scale for 50+ white labels at present, with potential for unlimited logo and white label variations.
All products and platforms should feel part of the same experience.
Bonus Points
Scaling the logo system to create new logos and white labels should require as little Design and Engineering effort as possible.
Brief
Create a logo system for Interpublic Group’s (IPG) proprietary product suite of 40 applications, the Marketing Intelligence Engine (MIE). The logos should work with the parent holding Company, IPG, as well as its many sub-companies, brands, and clients. It should scale for 50+ white labels at present, with potential for unlimited logo and white label variations.
All products and platforms should feel part of the same experience.
Bonus Points
Scaling the logo system to create new logos and white labels should require as little Design and Engineering effort as possible.
Brief
Create a logo system for Interpublic Group’s (IPG) proprietary product suite of 40 applications, the Marketing Intelligence Engine (MIE). The logos should work with the parent holding Company, IPG, as well as its many sub-companies, brands, and clients. It should scale for 50+ white labels at present, with potential for unlimited logo and white label variations.
All products and platforms should feel part of the same experience.
Bonus Points
Scaling the logo system to create new logos and white labels should require as little Design and Engineering effort as possible.
Brief
Create a logo system for Interpublic Group’s (IPG) proprietary product suite of 40 applications, the Marketing Intelligence Engine (MIE). The logos should work with the parent holding Company, IPG, as well as its many sub-companies, brands, and clients. It should scale for 50+ white labels at present, with potential for unlimited logo and white label variations.
All products and platforms should feel part of the same experience.
Bonus Points
Scaling the logo system to create new logos and white labels should require as little Design and Engineering effort as possible.
Brief
Create a logo system for Interpublic Group’s (IPG) proprietary product suite of 40 applications, the Marketing Intelligence Engine (MIE). The logos should work with the parent holding Company, IPG, as well as its many sub-companies, brands, and clients. It should scale for 50+ white labels at present, with potential for unlimited logo and white label variations.
All products and platforms should feel part of the same experience.
Bonus Points
Scaling the logo system to create new logos and white labels should require as little Design and Engineering effort as possible.
Research
We studied corporate architecture, and concluded IPG followed the Endorsed Brand strategy. This lead the conceptualization of the logo system in a similar Endorsed strategy.
We determined a Linear Structure would create the most intuitive brand experience. A parent logo would feed group logos > would feed product logos. Everything should fall out of the Master Logo, to create a seamless ecosystem.
Research
We studied corporate architecture, and concluded IPG followed the Endorsed Brand strategy. This lead the conceptualization of the logo system in a similar Endorsed strategy.
We determined a Linear Structure would create the most intuitive brand experience. A parent logo would feed group logos > would feed product logos. Everything should fall out of the Master Logo, to create a seamless ecosystem.
Research
We studied corporate architecture, and concluded IPG followed the Endorsed Brand strategy. This lead the conceptualization of the logo system in a similar Endorsed strategy.
We determined a Linear Structure would create the most intuitive brand experience. A parent logo would feed group logos > would feed product logos. Everything should fall out of the Master Logo, to create a seamless ecosystem.
Research
We studied corporate architecture, and concluded IPG followed the Endorsed Brand strategy. This lead the conceptualization of the logo system in a similar Endorsed strategy.
We determined a Linear Structure would create the most intuitive brand experience. A parent logo would feed group logos > would feed product logos. Everything should fall out of the Master Logo, to create a seamless ecosystem.
Research
We studied corporate architecture, and concluded IPG followed the Endorsed Brand strategy. This lead the conceptualization of the logo system in a similar Endorsed strategy.
We determined a Linear Structure would create the most intuitive brand experience. A parent logo would feed group logos > would feed product logos. Everything should fall out of the Master Logo, to create a seamless ecosystem.
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Competitive Analysis
We studied existing logo systems for inspiration. The elements we determined were most successful and would be the most scaleable were:
grid-based logo systems creating pictograms
grid-based logo systems creating alphabets
icon-based logo systems
Concepts
Cube
Cube brings the logos into the the 3D space, just like MIE brings brands into the future.
Cube leads with the adjectives modern, approachable, and future-forward.
Cube
A triangular grid lends itself to easy icon creation. The triangle was pulled from one of IPG’s brands. Ultimately, this required too manual of an effort to scale sustainably.
Concepts
Cube
Cube brings the logos into the the 3D space, just like MIE brings brands into the future.
Cube leads with the adjectives modern, approachable, and future-forward.
Cube
A triangular grid lends itself to easy icon creation. The triangle was pulled from one of IPG’s brands. Ultimately, this required too manual of an effort to scale sustainably.
Concepts
Cube
Cube brings the logos into the the 3D space, just like MIE brings brands into the future.
Cube leads with the adjectives modern, approachable, and future-forward.
Cube
A triangular grid lends itself to easy icon creation. The triangle was pulled from one of IPG’s brands. Ultimately, this required too manual of an effort to scale sustainably.
Concepts
Cube
Cube brings the logos into the the 3D space, just like MIE brings brands into the future.
Cube leads with the adjectives modern, approachable, and future-forward.
Cube
A triangular grid lends itself to easy icon creation. The triangle was pulled from one of IPG’s brands. Ultimately, this required too manual of an effort to scale sustainably.
Concepts
Cube
Cube brings the logos into the the 3D space, just like MIE brings brands into the future.
Cube leads with the adjectives modern, approachable, and future-forward.
Cube
A triangular grid lends itself to easy icon creation. The triangle was pulled from one of IPG’s brands. Ultimately, this required too manual of an effort to scale sustainably.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
Custom Typeface + Master logo
Grid & Letters
The final MIE logo was chosen with input from stakeholders across IPG.
This utilitarian, grid-based logo system uses a minimal, square grid to create a custom alphabet.
The 'i' stands for 'intelligence,' and is created out of the negative space from the minimal (zero) kerning.
The custom typeface created from the grid is used in the full logotype, mirroring the main logo mark.
A formula for creating Product logos from the master logo was created, allowing for quick and easy scalability to infinite products and white labels.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
880 logos
Each logo has a framed inverse and isolated positive. Each logo is generated using the first two letters of the product.
For any discrepancies, the first letter of the second syllable is used.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
Logos in Action
Grid & Letters
The logos are displayed in the left navigation, working seamlessly with the MIE Platform logo, the products themselves, as well as brand and client logos displayed on the page.
