digital experience audit
The Digital Experience Audit (DXA) supports the work of creative agencies across Interpublic Group’s companies, including UM, McCann, RGA, Reprise, and Matterkind,
With flexible theming options, automated audit creations, and data-driven recommendations – Creatives and Media Professionals are able to track the digital performance of thousands of brands easily, all in one place.
Powered by data, driven by AI, DXA tracks the digital performance of their brands and campaigns, to allow our people to focus on growing and expanding meaningful relationships with their audiences.
Winner of the Red Dot 2021 Brands & Communications Design Award for Interaction and User Experience.
Product
AI Auditing Platform
Client
Interpublic Group
Business Model
SaaS
digital experience audit
The Digital Experience Audit (DXA) supports the work of creative agencies across Interpublic Group’s companies, including UM, McCann, RGA, Reprise, and Matterkind,
With flexible theming options, automated audit creations, and data-driven recommendations – Creatives and Media Professionals are able to track the digital performance of thousands of brands easily, all in one place.
Powered by data, driven by AI, DXA tracks the digital performance of their brands and campaigns, to allow our people to focus on growing and expanding meaningful relationships with their audiences.
Winner of the Red Dot 2021 Brands & Communications Design Award for Interaction and User Experience.
Product
AI Auditing Platform
Client
Interpublic Group
Business Model
SaaS
digital experience audit
The Digital Experience Audit (DXA) supports the work of creative agencies across Interpublic Group’s companies, including UM, McCann, RGA, Reprise, and Matterkind,
With flexible theming options, automated audit creations, and data-driven recommendations – Creatives and Media Professionals are able to track the digital performance of thousands of brands easily, all in one place.
Powered by data, driven by AI, DXA tracks the digital performance of their brands and campaigns, to allow our people to focus on growing and expanding meaningful relationships with their audiences.
Winner of the Red Dot 2021 Brands & Communications Design Award for Interaction and User Experience.
Product
AI Auditing Platform
Client
Interpublic Group
Business Model
SaaS
digital experience audit
The Digital Experience Audit (DXA) supports the work of creative agencies across Interpublic Group’s companies, including UM, McCann, RGA, Reprise, and Matterkind,
With flexible theming options, automated audit creations, and data-driven recommendations – Creatives and Media Professionals are able to track the digital performance of thousands of brands easily, all in one place.
Powered by data, driven by AI, DXA tracks the digital performance of their brands and campaigns, to allow our people to focus on growing and expanding meaningful relationships with their audiences.
Winner of the Red Dot 2021 Brands & Communications Design Award for Interaction and User Experience.
Product
AI Auditing Platform
Client
Interpublic Group
Business Model
SaaS
digital experience audit
I’m a Product Design leader specializing in sustainable scalability of teams, design systems, & products.
Product
AI Auditing Platform
Client
Interpublic Group
Business Model
SaaS
Sizzle Reel
Sizzle Reel
Sizzle Reel
Sizzle Reel
Sizzle Reel
Brief
Create an automated way for brands to audit and monitor the performance of their entire digital ecosystem. The product should provide recommendations for guaranteed performance improvement as part of the audit results.
This SaaS product is intended for use on the agency side to service their Creative and Media clients, as well as on the client side to independently audit their brand platforms.
Bonus Points
This is an important tool for new business, both incremental and net new. It should be a show-piece.
Brief
Create an automated way for brands to audit and monitor the performance of their entire digital ecosystem. The product should provide recommendations for guaranteed performance improvement as part of the audit results.
This SaaS product is intended for use on the agency side to service their Creative and Media clients, as well as on the client side to independently audit their brand platforms.
Bonus Points
This is an important tool for new business, both incremental and net new. It should be a show-piece.
Brief
Create an automated way for brands to audit and monitor the performance of their entire digital ecosystem. The product should provide recommendations for guaranteed performance improvement as part of the audit results.
This SaaS product is intended for use on the agency side to service their Creative and Media clients, as well as on the client side to independently audit their brand platforms.
Bonus Points
This is an important tool for new business, both incremental and net new. It should be a show-piece.
Brief
Create an automated way for brands to audit and monitor the performance of their entire digital ecosystem. The product should provide recommendations for guaranteed performance improvement as part of the audit results.
This SaaS product is intended for use on the agency side to service their Creative and Media clients, as well as on the client side to independently audit their brand platforms.
Bonus Points
This is an important tool for new business, both incremental and net new. It should be a show-piece.
Brief
Create an automated way for brands to audit and monitor the performance of their entire digital ecosystem. The product should provide recommendations for guaranteed performance improvement as part of the audit results.
This SaaS product is intended for use on the agency side to service their Creative and Media clients, as well as on the client side to independently audit their brand platforms.
Bonus Points
This is an important tool for new business, both incremental and net new. It should be a show-piece.
Research
User Personas were identified at the start to help validate hypotheses and define user needs.
Personas are updated every quarter with new interviews and research methods to help drive user-centric product strategy.
We started with end-user journeys for the MVP, and expanded to Admin and Super-Users in later phases.
Continued research helped uncover unmet needs as the product became more robust. Users wanted:
More transparency in to how the data is analyzed.
An easier way to customize audit questions.
We also uncovered some things users liked 😻
Clean and intuitive UI.
Fast-loading.
Easy to present results to clients.
Research
User Personas were identified at the start to help validate hypotheses and define user needs.
Personas are updated every quarter with new interviews and research methods to help drive user-centric product strategy.
We started with end-user journeys for the MVP, and expanded to Admin and Super-Users in later phases.
Continued research helped uncover unmet needs as the product became more robust. Users wanted:
More transparency in to how the data is analyzed.
An easier way to customize audit questions.
We also uncovered some things users liked 😻
Clean and intuitive UI.
Fast-loading.
Easy to present results to clients.
Research
User Personas were identified at the start to help validate hypotheses and define user needs.
Personas are updated every quarter with new interviews and research methods to help drive user-centric product strategy.
We started with end-user journeys for the MVP, and expanded to Admin and Super-Users in later phases.
Continued research helped uncover unmet needs as the product became more robust. Users wanted:
More transparency in to how the data is analyzed.
An easier way to customize audit questions.
We also uncovered some things users liked 😻
Clean and intuitive UI.
Fast-loading.
Easy to present results to clients.
Research
User Personas were identified at the start to help validate hypotheses and define user needs.
Personas are updated every quarter with new interviews and research methods to help drive user-centric product strategy.
We started with end-user journeys for the MVP, and expanded to Admin and Super-Users in later phases.
Continued research helped uncover unmet needs as the product became more robust. Users wanted:
More transparency in to how the data is analyzed.
An easier way to customize audit questions.
We also uncovered some things users liked 😻
Clean and intuitive UI.
Fast-loading.
Easy to present results to clients.
Research
User Personas were identified at the start to help validate hypotheses and define user needs.
Personas are updated every quarter with new interviews and research methods to help drive user-centric product strategy.
We started with end-user journeys for the MVP, and expanded to Admin and Super-Users in later phases.
Continued research helped uncover unmet needs as the product became more robust. Users wanted:
More transparency in to how the data is analyzed.
An easier way to customize audit questions.
We also uncovered some things users liked 😻
Clean and intuitive UI.
Fast-loading.
Easy to present results to clients.
Trusted Data Partners
Integrations and custom APIs were created with our trusted data partners to automate the collection and analysis of data.
Users are guided with step-by-step instructions to connect their platforms to our data partners.
Progress is clearly indicated for each question, section, and the overall audit. Users’ expectations are set with estimated times for completion and status indicators.
Trusted Data Partners
Integrations and custom APIs were created with our trusted data partners to automate the collection and analysis of data.
Users are guided with step-by-step instructions to connect their platforms to our data partners.
Progress is clearly indicated for each question, section, and the overall audit. Users’ expectations are set with estimated times for completion and status indicators.
Trusted Data Partners
Integrations and custom APIs were created with our trusted data partners to automate the collection and analysis of data.
Users are guided with step-by-step instructions to connect their platforms to our data partners.
Progress is clearly indicated for each question, section, and the overall audit. Users’ expectations are set with estimated times for completion and status indicators.
Trusted Data Partners
Integrations and custom APIs were created with our trusted data partners to automate the collection and analysis of data.
Users are guided with step-by-step instructions to connect their platforms to our data partners.
Progress is clearly indicated for each question, section, and the overall audit. Users’ expectations are set with estimated times for completion and status indicators.
Trusted Data Partners
Integrations and custom APIs were created with our trusted data partners to automate the collection and analysis of data.
Users are guided with step-by-step instructions to connect their platforms to our data partners.
Progress is clearly indicated for each question, section, and the overall audit. Users’ expectations are set with estimated times for completion and status indicators.
The most powerful Auditing Software
in the industry
DXA assesses over 700 digital performance attributes, and compares them against averages in 42 industries. Its automated, data-driven recommendations are based on information in a propriety database of 3,500 brands and 20,000 audits.
The Recommendation Engine asses the brand’s channels to show current performance & identify areas of opportunity for growth & impact. Areas of opportunity are presented with actionable recommendations guaranteed to boost performance.
Brand summaries show current, past, and projected performance in a variety of customizable dashboard and overlay views.
The most powerful Auditing Software
in the industry
DXA assesses over 700 digital performance attributes, and compares them against averages in 42 industries. Its automated, data-driven recommendations are based on information in a propriety database of 3,500 brands and 20,000 audits.
The Recommendation Engine asses the brand’s channels to show current performance & identify areas of opportunity for growth & impact. Areas of opportunity are presented with actionable recommendations guaranteed to boost performance.
Brand summaries show current, past, and projected performance in a variety of customizable dashboard and overlay views.
The most powerful Auditing Software
in the industry
DXA assesses over 700 digital performance attributes, and compares them against averages in 42 industries. Its automated, data-driven recommendations are based on information in a propriety database of 3,500 brands and 20,000 audits.
The Recommendation Engine asses the brand’s channels to show current performance & identify areas of opportunity for growth & impact. Areas of opportunity are presented with actionable recommendations guaranteed to boost performance.
Brand summaries show current, past, and projected performance in a variety of customizable dashboard and overlay views.
The most powerful Auditing Software
in the industry
DXA assesses over 700 digital performance attributes, and compares them against averages in 42 industries. Its automated, data-driven recommendations are based on information in a propriety database of 3,500 brands and 20,000 audits.
The Recommendation Engine asses the brand’s channels to show current performance & identify areas of opportunity for growth & impact. Areas of opportunity are presented with actionable recommendations guaranteed to boost performance.
Brand summaries show current, past, and projected performance in a variety of customizable dashboard and overlay views.
Robust Data Stories
There are over 3,000 data points in the DXA.
To visualize the data in an intuitive way, we start with base model bar charts, radar charts, and stadium charts. Users can select what type of chart they want to see, what color they want to see it in, and then customize what data points they want to visualize. Users can even compare past or competitive audits.
The charts are beautiful, presentation-ready assets, designed for interaction and in-depth exploration. Animation builds out each chart, bringing the user on the journey of what information is most important, most relevant, and most timely. Real-time data is updated for the user. And hover states show additional data, details, dates, and options.
Beautiful data, easy interaction,
intuitive user experience.
Robust Data Stories
There are over 3,000 data points in the DXA.
To visualize the data in an intuitive way, we start with base model bar charts, radar charts, and stadium charts. Users can select what type of chart they want to see, what color they want to see it in, and then customize what data points they want to visualize. Users can even compare past or competitive audits.
The charts are beautiful, presentation-ready assets, designed for interaction and in-depth exploration. Animation builds out each chart, bringing the user on the journey of what information is most important, most relevant, and most timely. Real-time data is updated for the user. And hover states show additional data, details, dates, and options.
Beautiful data, easy interaction,
intuitive user experience.
Robust Data Stories
There are over 3,000 data points in the DXA.
To visualize the data in an intuitive way, we start with base model bar charts, radar charts, and stadium charts. Users can select what type of chart they want to see, what color they want to see it in, and then customize what data points they want to visualize. Users can even compare past or competitive audits.
The charts are beautiful, presentation-ready assets, designed for interaction and in-depth exploration. Animation builds out each chart, bringing the user on the journey of what information is most important, most relevant, and most timely. Real-time data is updated for the user. And hover states show additional data, details, dates, and options.
Beautiful data, easy interaction,
intuitive user experience.
Robust Data Stories
There are over 3,000 data points in the DXA.
To visualize the data in an intuitive way, we start with base model bar charts, radar charts, and stadium charts. Users can select what type of chart they want to see, what color they want to see it in, and then customize what data points they want to visualize. Users can even compare past or competitive audits.
The charts are beautiful, presentation-ready assets, designed for interaction and in-depth exploration. Animation builds out each chart, bringing the user on the journey of what information is most important, most relevant, and most timely. Real-time data is updated for the user. And hover states show additional data, details, dates, and options.
Beautiful data, easy interaction,
intuitive user experience.
Robust Data Stories
There are over 3,000 data points in the DXA.
To visualize the data in an intuitive way, we start with base model bar charts, radar charts, and stadium charts. Users can select what type of chart they want to see, what color they want to see it in, and then customize what data points they want to visualize. Users can even compare past or competitive audits.
The charts are beautiful, presentation-ready assets, designed for interaction and in-depth exploration. Animation builds out each chart, bringing the user on the journey of what information is most important, most relevant, and most timely. Real-time data is updated for the user. And hover states show additional data, details, dates, and options.
Beautiful data, easy interaction,
intuitive user experience.
Results
Adidas improved their organic social performance by 41%.
By auditing and implementing the DXA recommendations across Twitter, Facebook, and Instagram, Adidas achieved 25% revenue growth in the UK.
By implementing DXA’s recommendations, clients were able to grow their business by an average of 30%.
Results
Adidas improved their organic social performance by 41%.
By auditing and implementing the DXA recommendations across Twitter, Facebook, and Instagram, Adidas achieved 25% revenue growth in the UK.
By implementing DXA’s recommendations, clients were able to grow their business by an average of 30%.
Results
Adidas improved their organic social performance by 41%.
By auditing and implementing the DXA recommendations across Twitter, Facebook, and Instagram, Adidas achieved 25% revenue growth in the UK.
By implementing DXA’s recommendations, clients were able to grow their business by an average of 30%.
Results
Adidas improved their organic social performance by 41%.
By auditing and implementing the DXA recommendations across Twitter, Facebook, and Instagram, Adidas achieved 25% revenue growth in the UK.
By implementing DXA’s recommendations, clients were able to grow their business by an average of 30%.
Results
Adidas improved their organic social performance by 41%.
By auditing and implementing the DXA recommendations across Twitter, Facebook, and Instagram, Adidas achieved 25% revenue growth in the UK.
By implementing DXA’s recommendations, clients were able to grow their business by an average of 30%.
Awards
Red Dot Design Award
Branding & Communication
Indigo Design Award
Gold
Digital Design
Indigo Design Award
Gold
Digital Tools & Utilities
Indigo Design Award
Silver
UX, Interface, & Navigation
Indigo Design Award
Silver
Interaction Design
Indigo Design Award
Bronze
Interactive Design
Awards
Red Dot Design Award
Branding & Communication
Indigo Design Award
Gold
Digital Design
Indigo Design Award
Gold
Digital Tools & Utilities
Indigo Design Award
Silver
UX, Interface, & Navigation
Indigo Design Award
Silver
Interaction Design
Indigo Design Award
Bronze
Interactive Design
Awards
Red Dot Design Award
Branding & Communication
Indigo Design Award
Gold
Digital Design
Indigo Design Award
Gold
Digital Tools & Utilities
Indigo Design Award
Silver
UX, Interface, & Navigation
Indigo Design Award
Silver
Interaction Design
Indigo Design Award
Bronze
Interactive Design
Awards
Red Dot Design Award
Branding & Communication
Indigo Design Award
Gold
Digital Design
Indigo Design Award
Gold
Digital Tools & Utilities
Indigo Design Award
Silver
UX, Interface, & Navigation
Indigo Design Award
Silver
Interaction Design
Indigo Design Award
Bronze
Interactive Design
Awards
Red Dot Design Award
Branding & Communication
Indigo Design Award
Gold
Digital Design
Indigo Design Award
Gold
Digital Tools & Utilities
Indigo Design Award
Silver
UX, Interface, & Navigation
Indigo Design Award
Silver
Interaction Design
Indigo Design Award
Bronze
Interactive Design